Rates aren't dropping quickly, and that's okay.
Lenders who are succeeding now aren't chasing every rate shopper. Instead, they stay in touch, follow up, and are available when the time comes. With 30-year fixed rates around 6.5%, every refinance deal is essential. What differentiates lenders isn't just the lowest rate, but who stays top of mind.
Here's what's working now:
- Checking in with borrowers at the right time, not only when they first apply
- Automating follow-ups while maintaining a personal touch
- Staying organized with every lead so nothing gets overlooked
At LeadMailbox, we help lenders keep their pipelines active and prepared, even when the market slows.
In this market, those who stay consistent are the ones still closing deals.